Publishers of  the Natural Products Field Manual 
 The book we wish we had when we were starting out”

~ Authors Bob Burke & Rick McKelvey

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     Contributors

                    

        Author                                Company                                            Topic

             Dick Albu

Albu Consulting

Guidelines to strategic planning

             Lex Alexander

Whole Foods, retired

View from the Food Guy

             Anonymous

Anonymous

Anonymous interviews with key retailers on how they select items, the influence of the broker and characteristics of successful companies

             Rick Antonelli

President, United Natural Foods, Inc.

How to best work with a distributor sales force

             Dan Atwood

E.V.P., CMO, President,

United Natural Brands, , UNFI

How national distributor deals can drive your business

             Elizabeth Bertani

Former VP Marketing, New Hope

Natural Former Media

Why trade advertising is a great investment

             Phil Bicknell

USDA/FAS London  

Overview of the U.K. Organic Opportunity

            David Butterfield

Former CAP Program Coordinator

The CAP Program: the cooperative marketing

Opportunity

           Tom Clough

Health Strategy Consulting

Strategic partnerships

           Cory Comstock

Former CEO, Oregon Chai

Making the transition from a founder-led,

entrepreneurial team to professionally managed

organization

           Wayne Davey

RML Naturals

Is outsourcing your sales effort right for you?

           Steve DelBonis

Matrix Sales & Marketing

Managing trade funds

          Katherine DiMatteo

Executive Director, OTA         

Why you should get involved in a trade organization

          Grant Ferrier

Nutrition Business Journal

Industry overview

          Ginny Flower

Former Marketing Manager,                 Natural Health Magazine

Building your brand through advertising

          Mona Frey

National Sales Manager,                           Enjoy Life Foods

Regional Sales Management 101

          John Giannuzzi

          Mary Damkot

Sherbrooke Capital

Venture capital: raising financing in the natural products industry

          Spencer Hapoienu

Insight Out of Chaos

Utilizing your consumer database

          Gary Hirshberg

CEO, Stonyfield Farm

How to build a relationship with your consumer

          Guru Dhan Singh

          Khalsa

 Former CEO, SGN

Sales and Marketing

 The financial realities of building successful   

 natural brands

          Bruce Kirk

Former Director of Sales Florida Crystals

Consultative selling

         Michael Langenborg

Natural Planograms

Category management

         Justin Lutes

Former Principal, Exhibit A

Exhibit Design and Construction

         Brad Magaro

President, Maximum Marketing

National broker consolidation provides opportunities for regional brokers

          Alana Mahdalik

          Pilcher

Director of Marketing,                       National Vendor Programs, UNFI

How a distributor views a new product’s viability in

  the marketplace

          Peter McGoldrick

VP, Natural Specialties

 Optimizing the broker-manufacturer relationship

          Sue McGovern

McGovern Communications

Public relations

          Robert McMath

NewProductWorks

Learning from years of product mis-innovations and packaging mistakes

          Mary Mulry

Product Development Director, HEB Supermarkets

Importance of product quality in building your brand

          Paul Nardone

President/ CEO, Nantucket Offshore

When you are the CEO and the Sales Manager too!

          Bonita Oehlke

MA Dept of Food and Agriculture

State & federal resources available to exporters

          Tony Olson

President, SPINS

Industry overview, using syndicated data

          John Owens

Ridge Rock Associates

The Mass Merchandiser Trade Channel

          Scott Presnall

Advantage Sales & Marketing

How consolidation trends affect your business

          Alan Purcell

Founder, Natural Food Warehouse

Building your business with the Independent Retailer

          Lois Quigley

Tasteful Demonstrations

Successful in-store natural product demos

          Jill Raefield

          Carey Johnston

Former Oregon Chai now Kerry Group

On-site Trade Show Management

          Bruce Nierenberg

President, B.I.N. Sales

How a broker chooses to take on a line

          Michael Richard

 The Hale Group, LTD

The Natural Food Service Opportunity

          Walter M. Riglian

WMR Consulting

Trade Spending Management

          Marc Rosenthal

National Director of Natural/Organic

DPI, Corporate

Merchandising natural products in mainstream  supermarkets

         Glen Rudberg

Ethos Marketing & Design

The importance of developing a consistent brand image

         Matthew Saline

        Maxine Wolf

Mambo Sprouts Marketing

Optimizing consumer promotional programs

        Melodie Schneider

CEO, Mitzvah Marketing

How the retail broker rep builds your business

        Joe Smillie

Quality Assurance International

Challenges facing manufactures as the implementation of the new law approaches

        Paul Stevens

Former Founder/CEO Trios Pasta

The club store opportunity

        Travis Tabor

Former CEO, Advantage Sunbelt

What makes for a great principal

        Robbie Thain

        Nicole Koch

Makai Events

Special events marketing/field marketing

        Michael Theodor

Michael Theodor Brokerage, Inc.

The Canadian natural products opportunity

        David Thibodeau

        Scott Van Winkle

         Jennifer Duval

Adams Harkness   

“Investment banking” valuation drivers

        John Troy

Wizard’s Cauldron

The private label opportunity

        Jay Vogt

Peoplesworth

Successful off-site planning/sales meetings

        Bill Weiland

CEO, Presence Marketing

The role of the broker

        Lisa White

Former VP Operations, Annie’s

Homegrown

The A, B, C’s of Co-packing

       Kevin A. Williams

Natural Products Packaging

Consortium

How to get the most out of your packaging

       Art Volkman

Volkman Group

There’s More to Executive Search than meets the eye

       Elaine Mroz

Mroz Consulting

Supply Chain Savvy

   

 

 

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