One Day Seminar

Companies that have attended prior seminars:

Annie's Homegrown, Burt's Bees, Amy's Kitchen, Nature's Path, Bear Naked Granola, Lesser Evil, Dr. Bronners, Dreyer's Grand Ice Cream, Campbell Soup Co, Organic Valley, Health is Wealth, Odwalla, Earth Friendly, US Mills, Nantucket Offshore, Pacific Foods, Walden Farms, San-J, Late July, World Finer Foods, Snyder's Of Hanover, Rapunzel Pure Organics, Green Mountain Gringo, Enjoy Life Foods, Seventh Generation, Fronterra Grill, The Beverage Group, Hodgson Mills, W.S. Badger, PowerBar, Coastal Classics, Byrdcliffe Cookery, Hellas International, Victoria's Gourmet, Dalmatian Imports, Natural by Nature, Coombs Family Farms, Equal Exchange, Jungle Foods, Gourm-E-Co Imports, Pangea Organics, LaraBar, Vitalicious, Pacific Foods of Oregon, Vitasoy, Baker's Breakfast Cookie, NASFT, New Hope Natural Media, Vedalife, Justin's Nut Butters, White Wave, NutraBella, Boiron, Sturm Foods, Niman Ranch, , Ecoland, Shaikai Products, Ecover, Tribeca Foods, Nutiva, Royal Pacific Foods, Botanical Laboratories, American Flatbread, Ciao Bella, Nature's Sun Grown Foods, Earth Mama Angel Baby, Morinaga Nutritional Foods, Giustos, Kahiki Foods, Rick's Picks, Adagio Teas, Cherrybrook Kitchen, Vermont Mystic Pie, Food from Britain, Lake Champlain Chocolates,Hershey Company, New England Gourmet Co, United Natural Brands, Transitions for Health, Wm. Wrigley Jr. Company, Del Sol Food Company, Botanical Laboratories, Decas Botanical Synergies, Hain-Celestial Group, King Arthur Flour, La Tortilla Factory, Ineeka, The Lollipop Tree, The Current Company, Castor & Pollux, Inn on the Creek Foods, Allegretto Ventures, Method, Mrs. Meyers Clean Day, Ginger People, Maya Kaimal, ConAgra, Numi Tea, Belgravia Imports, Jane Goodall Institute, Mary's Gone Crackers, Malt-O-Meal, Hormel Foods, Hubbard Peanut Co, Maya Kaimal, Yogund, Cherrybrook Kitchens, NutraBella (Bellybar), Olivos USA Inc.,Academia Barilla, Austrian Trade Commission, Weleda, Lauren Hutton Good Stuff, Verterra, Ltd., Ians Natural Foods, Life Way Foods, Brain Toniq, Vermont Common Foods, LLC, Stonewall Kitchen, Herbal Waters, Dancing Deer Baking Co., Tasty Bite, Watkins Inc. , Seventh Generation, Cape Cod Ice, Main Coast Sea Vegetables, Delicious Milk Co. Inc, Little Bay Baking Company, Organic Sales Growth, B + R classics, First Juice Inc., Deep Foods, Knouse Foods, Organic Farm Marketing, Organic Brands LLC, American Flatbread, Seline Naturally, Tastebud Baby, SuperNutrition, Petite Palate, Petite Palate, Gaga's, Brown University, Bord Bia - Irish Food Board, ZumSport, Dr. Lucy's, Artemis International, Hail Merry, Sprout Foods, Bliss Unlimited, LLC, Mighty Leaf Tea Company, Preferred Brands Int'l, Vermont Smoke and Cure, Skout Natural Foods, Stonehouse 27, Explorer's Bounty, GoPicnic, Inc., Marvel Enterprises, Taza Chocolate, American Halal, Inc., Naturally Raised Gourmet Foods,Galaxy Foods, Diversified Communications, Jungell, Inc., Dakota Prairie Organic Flour Co, Bigelow Tea, Pfleger USA, Walker's Shortbread, Canus Vermont, LLC, The Daphne Baking Co, Vermont Cookie Love, Sweet Scoops, Purista, Wild Meridian, LLC, Jim's Organic Coffee, Twinings North America, Oxygen Plus, Snack Taxi, Elena's Foods, San-J, Epic Sales/Wildfire, Synergy Beverages, Dorot Foods, Harbar, Inc., Wisdom Natural, Barrett Distribution Centers, and others,

Becoming a More Effective Sales Manager in the

Natural and Specialty Channel

“Good for your company, great for your career”

Special hotel rate of $149 if you mention “Hilton Small Meetings 2010 - Natural Products Consulting Institute Seminar” and you reserve by April 30, 2010. Call 1-877-782-9444 to make your reservations.

Also, from San Francisco Airport the hotel offers a free shuttle to the hotel shuttle, simply call the hotel at 650-522-9000 upon your arrival at the airport.

Continental breakfast and lunch provided – Also, attendees will receive a CD of all of the day’s presentations, spreadsheet models etc.

Day 1: “For Beginners” or “New to the Channel” -- topics to include:

“What does a buyer look for in a new product presentation, category review, etc.

6. Working through distributors – selling into distributors, margins, programs

7. Working effectively with brokers – hiring, goal setting, reviews, compensation, broker handbooks, contracts, probation, termination. Guest Speaker:

Special guest speaker, Bobbi Leahy, SPINS Sales West, bleahy@spins.com, (425) 576-1131, (425) 681-3387 cell

Comprehensive Q&A – industry experts will answer your most complex questions in the context of your business.

Seminar to be led by Bob Burke and John Maggiore. Bob Burke is co-author of The Natural Products Field Manual, Staking Out Space on the Supermarket Shelf, and The Sales Manager’s Handbook. Bob is a consultant in the natural and specialty products industry and former VP of Sales and Corporate Development at Stonyfield Farm. John Maggiore of Maggiore Sales and Marketing is the former Category Manager of Natural Foods at Stop & Shop and will be speaking on selling to supermarkets and succeeding in the mainstream grocery channel.

Tim Sperry, The Tim Sperry Group: TimSperry@TheTimSperryGroup.com, (617) 272-5173 Tim is a former 20 year Grocery Director at Whole Foods Market

Bobbi Leahy has 25 years CPG experience across retail, manufacturer and information supplier organizations, including 8 years with SPINS. In her current role as Director of Sales-West, Bobbi works with SPINS’ western region manufacturer clients, to solve for business objectives utilizing SPINS services across retail channels & consumer behavior measurement. Bobbi lives with her daughter outside of Seattle.

Scott Presnall, Presnall Management Corp., scott.presnall@presnallmanagement.com, (949)878-6820. Scott is the former NP of Natural, Specialty and Ethnic at Advantage Natural Sales.

Ryan Porter, NAI’A Natural Products, ryan@naianaturals.com 425-894-0433

Ryan Porter is a principal at NAI’A Natural Products, a natural products sales and marketing company. During the past twelve years Ryan has successfully guided more than 100 suppliers through the Costco vendor process. He helped these vendors generate more than $500 million dollars in sales and sell more than more than 250 food and beverage products to Costco Wholesale.

The most common complaint from brokers is that “we work with 40-50 regional or national sales managers and maybe 4-5 know what they are doing.”

The most frequent comment from supermarket buyers is “too many companies from the natural and specialty channel come and just don’t know the landscape – they haven’t done their homework”.

What’s it worth to make your sales effort dramatically more effective…the equivalent of a few days pay?

A small fraction of what you are paying in trade spending, ads, allowances, slotting, free goods, etc?

Register for both seminars by April 30, 2010 and pay $999 – a savings of nearly $400

If you are thinking of sending 5 or more people from your company, please call for special pricing.

Cancellation Policy: Cancel by May 4, receive refund. From May 4-17 receive voucher for future seminar.

Bonus! – Register for seminar and purchase The Sales Manager’s Handbook (comprehensive training manual with CD) for 50% off - $500. Or save $500 on the Natural products Field Manual, Fourth Edition -- please see www.NPCInstitute.com for more info on publications.

Day 1 Seminar ___________ Seminar and The Sales Manager’s Handbook with CD____________

Title_____________________________________email__________________________________

If you cannot make the April seminar but would like to order The Sales Manager’s Handbook – please see below. Seminar attendees can also purchase The Natural Products Field Manual, Fourth Edition, for $500 off as well. Please email or fax back order form to: BBurke@NPCInstitute.com Fax: 978-975-4502

Companies that have attended prior seminars:

Becoming a More Effective Sales Manager in the

Natural and Specialty Channel

“Good for your company, great for your career”

NATURAL PRODUCTS FIELD MANUAL

The single best investment you can make to profitably grow your business

Table of Contents

All about Brokers Ingredient Standards Financing Nutrition and Personal Care

Summary “If we knew then what we know now”

Volume 2: Trade Marketing

About the Enclosed CD-ROM

The Sales Manager’s Handbook

A sound investment for your company, a great investment in your career