Publishers of the Natural
Products Field Manual
“The
book we wish we had when we were starting out”
~ Authors Bob Burke & Rick McKelvey
|
Publishers of the Natural
Products Field Manual
“The
book we wish we had when we were starting out”
~ Authors Bob Burke & Rick McKelvey
|
|
|
New ! Staking Out Space on the Supermarket Shelf
Table of Contents Chapter
Table of Contents Copyright Notice Acknowledgments
About the Authors. About the Enclosed CD Introduction. Section 1 Overview. Section 2 Merchandising Section
3 Primer on Category
Management Section 4 Basics of Budgeting, Pricing, Margins Section 5 Costs of Bringing Products to Market Section 6 Working Effectively with Brokers Section 7 Insights from key channel members Section 8 Summary of Key Lessons Learned: Succeeding in the Channel Section 9 Customer profiles - comprehensive profiles on 75 top chains Section 10 Overview of Club Channel Section 11 Overview of Mass Channel Section 12 Key Resources Users of "Staking Out Space on the Supermarket Shelf"
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