Volume 1: The Basics
About the Authors
About the Enclosed CD
Introduction
Chapter 1     Industry Overview
Chapter 2     Defining the "Natural/Organic Consumer"
Chapter 3     Margins and pricing: Building blocks for a successful natural foods/specialty                     business
Chapter 4     Building a Sales Organization
Chapter 5     All about Brokers, making the most of the broker relationship
Chapter 6     The important role Trade Organizations play in building your Business
Chapter 7     Budgeting and Planning - laying out the roadmap
Chapter 8     Bringing Organic products to market
Chapter 9     General Natural Ingredient Standards
Chapter 10    Importance of Product Quality in Building Your Brand
Chapter 11    Status of anti-GMO movement within the U.S.
Chapter 12    Industry Resources, favorite bookmarks
Chapter 13    Running successful Offsite sales and planning meetings
Chapter 14    Strategic Planning, partnerships, joint ventures, licensing
Chapter 15    Financing
Chapter 16    Private Label
Chapter 17    Launching New Products

Chapter 18 Supply Chain Savvy

Chapter 19     Working with Co-Packers
Chapter 20    Bonus: Summary "If we knew then what we know now"

Volume 2: Trade Marketing
Chapter 1     Distributor Programs
Chapter 2     Retail Overview: Natural Foods
Chapter 3     Retail Overview: Mainstream Supermarkets with natural sets
Chapter 4     Trade Promotion - how to maximize what is likely your biggest investment
Chapter 5     Trade Funds and Deductions Management
Chapter 6     Trade Advertising programs
Chapter 7     Key elements of Category Management
Chapter 8     How to "Cover Your Butt"
Chapter 9     Optimizing the Trade Show Investment/key trade shows
Chapter 10   Exporting Basics, resources available from Uncle Sam
Chapter 11   The Canadian Natural opportunity

Chapter 12 The UK Market Opportunity

Chapter 13    The Food Service Opportunity
Chapter 14 Using Market Research Information to Build Your Business

Volume 3: Consumer Marketing
Chapter 1     Building Your Brand

Chapter 2      Package Design
Chapter 3     Consumer Promotion
Chapter 4    Consumer Advertising
Chapter 5    The importance of building and utilizing a consumer Database
Chapter 6     Elements of successful Public Relations programs
Chapter 7    Special Events Marketing

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