Testimonials

"The single greatest cost that any entrepreneur incurs is the “Learning Curve”. It can make you, break you, or sentence you to a slow, tortuous death. Bob’s and Rick’s Natural Products Field Manual will absolutely cut this cost in half, if not eliminate it altogether. I only wish I’d had a copy 19, or even 2, years ago."

"If the Natural Products Field Manual doesn’t save your firm tens of thousands of dollars, or garner you many more thousands in revenues, then save yourself the trouble and close your business. The problem lies with you, not the authors. This compendium is an invaluable gem."

Dan Atwood - Senior Vice President, United Natural Foods, Inc.

"I can't think of a company in the industry that wouldn't benefit tremendously from the Natural Products Field Manual ."
--- Dan Atwood, Senior Vice President, United Natural Foods, Inc.

"I told Bob and Rick that they are crazy to be selling the Field Manual for less than $5,000. If we had this when we were starting out, we would have saved hundreds of thousands of dollars."

"With most companies spending 15-20% of sales in trade spending (allowances, slotting, trade shows, demos, trade ads, brokerage, etc.) -- any percentage in savings or spending the money more wisely more than pays for the book -- the coupons make it a slam-dunk."

"I can only imagine the true cost that it now takes to launch and maintain a product line in the natural product/specialty food classes of trade. The cost of this manual could be recouped from the advice on sales and marketing agencies (brokers) alone. When you add that to the rest of the basics, the trade marketing and consumer marketing aspects that are also covered in great depth.....this is a true "training the trainers" manual that should be part of every manufacturers budget. In fact, many distributors, brokers, and some retailers could also benefit from the countless good ideas and easy to reference information. This manual is the definition of value!"

"We didn't know what we didn't know until we got the Field Manual. It has answered our questions, but more importantly, it has raised new questions we would not have otherwise known to ask. Though the manual itself has been tremendously useful (we call it our "bible"), the greatest value has been the time Rick and Bob have spent with us applying all the learning's to our unique business issues."

""The Natural Products Field Manual which Rick and Bob have put together is a great value. Many companies selling mailing lists would charge as much for the store database which comes with the book alone. It may (should) be hard to justify any expense for a start up operation, however, this is a book that is of great value to a start up and also will continue to be of use as your company grows. Along with the added consultation time with two of highly experienced natural products industry sales and business people, this manual is an excellent value and if could generate or save its cover price many times over."