Natural Products Field Manual - Fourth Edition
By Bob Burke and Rick McKelvey with over 66 industry experts. The Fourth Edition was completely updated, revised, and expanded April, 2009 and all text pages printed on 100% post consumer recycled paper.
See list of companies who have benefited from the Field Manual which include: large CPG companies, veteran natural companies, start-ups, companies coming in from outside the US, investors and other consultants.
Complete, comprehensive, 44 Chapter, 4 volume guide on “how to go to market" | |
CD-ROM with natural products stores, directory of natural buyers in mainstream grocery stores, directories of brokers and distributors, budget models, distributor programs and new item forms, PR Media list and customer logos. | |
Comprehensive "do it yourself" chapter on public relations includes complete media list with contacts | |
Practical, proven, best practices shared and illustrated | |
Rich,
insightful “guest editorials” by notable buyers, brokers and CEO’s | |
| |
Additional
commentary by industry experts in their area of specialty | |
$15,000 worth of coupons on services you can use! | |
Installment plans available for smaller companies and start-ups | |
Includes half-day consulting by authors |
Click here to download order form for manual
Please return by email or print out order form and fax back to: 978-975-4502
request a prospectus and order form -- contact us
Comprehensive
Chapters on:
Testimonials
Gary Hirshberg, Stonyfield Farm Yogurt, President/CEO/Chairman
"The single greatest cost that any entrepreneur
incurs is the “Learning Curve”. It
can make you, break you, or sentence you to a slow, tortuous death. Bob’s and Rick’s Natural Products Field Manual will
absolutely cut this cost in half, if not eliminate it altogether.
I only wish I’d had a copy 19, or even 2, years ago."
"If the Natural Products Field Manual doesn’t save your firm tens of thousands of dollars, or garner you many more thousands in revenues, then save yourself the trouble and close your business. The problem lies with you, not the authors. This compendium is an invaluable gem."
-- Gary Hirshberg, March 19, 2002
"I can't think of a company in the industry that wouldn't benefit tremendously from the Natural Products Field Manual ."
--- Dan
Atwood, Senior Vice President, United Natural Foods, Inc.
Click here for more testimonials