|
| | Natural Products
Field
Manual - Fourth Edition
By Bob Burke and Rick McKelvey with over 66 industry experts. The Fourth Edition was completely
updated, revised, and expanded April, 2009 and all text pages printed on 100%
post consumer recycled paper.
See
list of companies who have benefited
from the Field Manual which include: large CPG companies, veteran natural
companies, start-ups, companies coming in from outside the US, investors and
other consultants.
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Complete,
comprehensive, 44 Chapter, 4 volume guide on “how to go to market" |
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CD-ROM with natural products stores, directory of natural buyers in mainstream grocery stores, directories of
brokers and distributors, budget models, distributor programs and new item forms, PR Media list and customer logos. |
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Comprehensive "do it
yourself" chapter on public relations includes complete media list with contacts |
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Practical,
proven, best practices shared and illustrated |
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Rich,
insightful “guest editorials” by notable buyers, brokers and CEO’s
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Ideal for preparing a business plan and launch strategy |
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Additional
commentary by industry experts in their area of specialty
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$15,000 worth of coupons on
services you can use! |
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Installment
plans available for smaller companies and start-ups |
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Includes
half-day consulting by authors |
Click here to
download order form for manual
Please
return by email or print out order form and fax back to: 978-975-4502
request a
prospectus and order form -- contact us
Comprehensive
Chapters on:
Industry
Overview Mass Market Natural
Consumer Promotion
Private Label
Natural
Consumer Broker Management
Consumer Advertising Organics
Sales
Organization
Strategic Planning
Off-sites and Meetings
Margins
& Pricing
Budgeting & Planning
Database Marketing
Financing
Contract Manufacturing
New
Product Intros
Trade Promotion
Events
Marketing Branding
Natural
Retailers Trade Funds Mgmt
Category Mgmt Canadian
Mkt
Natural
Distributors
Trade Organizations
Market Research
Exporting
Food
Service
UK
Market
Trade Shows
Co-packers
Also,
exclusive interviews with leading natural and mass retailers
Testimonials
Gary Hirshberg, Stonyfield Farm Yogurt,
President/CEO/Chairman
"The single greatest cost that any entrepreneur
incurs is the “Learning Curve”. It
can make you, break you, or sentence you to a slow, tortuous death. Bob’s and Rick’s Natural Products Field Manual will
absolutely cut this cost in half, if not eliminate it altogether.
I only wish I’d had a copy 19, or even 2, years ago."
"If the Natural Products Field Manual doesn’t
save your firm tens of thousands of dollars, or garner you many more thousands
in revenues, then save yourself the trouble and close your business.
The problem lies with you, not the authors. This compendium is an
invaluable gem."
-- Gary Hirshberg, March 19, 2002
Dan Atwood - Senior Vice President, United
Natural Foods, Inc.
"I can't think of a company in the industry that wouldn't benefit tremendously from the Natural Products Field Manual ."
--- Dan
Atwood, Senior Vice President, United Natural Foods, Inc.
Click here for more
testimonials
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