Publishers of  the Natural Products Field Manual 
 “The book we wish we had when we were starting out”

~ Authors Bob Burke & Rick McKelvey

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Natural Products Field Manual - Third Edition

By Bob Burke and Rick McKelvey with over 58 industry experts, was published on February 1, 2002. The Third Edition was completely updated, revised, and expanded February, 2006.

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Complete, comprehensive, 38 Chapter, 3 volume guide on “how to go to market

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CD-ROM with over 7,000 natural products stores, segmented by "A", "B" & "C" stores, directory of natural buyers in mainstream grocery stores, directories of brokers and distributors, budget models, new item forms, PR Media list and customer logos.

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Comprehensive "do it yourself" chapter on public relations includes complete media list with contacts

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Practical, proven, best practices shared and illustrated

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Rich, insightful “guest editorials” by notable buyers, brokers and CEO’s  

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Additional commentary by industry experts in their area of specialty

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$15,000 worth of coupons on services you can use! 

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Installment plans available for smaller companies and start-ups

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Includes half-day consulting by authors

                      

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Please print out order form and fax back to: 978-975-4502

request a prospectus and order form -- contact us                               

Comprehensive Chapters on:

Industry Overview          Mass Market Natural    Consumer Promotion       Private Label
Natural Consumer          Broker Management      Consumer Advertising      Organics
Sales Organization         Strategic Planning        Off-sites and Meetings    GMO’s
Margins & Pricing           Budgeting & Planning     Database Marketing       Financing
New Product Intros        Trade Promotion          Events Marketing           Branding
Natural Retailers           Trade Funds Mgmt        Category Mgmt            Canadian Mkt
Natural Distributors        Trade Organizations      Market Research           Exporting  
Food Service                  UK Market                    Trade Shows                     Co-packers
 Also, exclusive interviews with leading natural and mass retailers

 

          “The book we wish we had when we were starting out”

~ Authors Bob Burke & Rick McKelvey

~ Authors Bob Burke & Rick McKelvey

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